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3D Product Customization for Salesforce Commerce Cloud
project enabled Zakeke to scale its 3D personalization offering within SFCC, while empowering merchants with accurate stock tracking, robust order synchronization, and enhanced marketing insights through Meta’s ecosystem.
Project Overview
About Zakeke
Zakeke is a global SaaS platform providing real-time 3D product configurators and customizers, enabling brands to deliver immersive “personalize-it” shopping experiences. Zakeke partnered with us to strengthen their Salesforce Commerce Cloud (SFCC) integration by improving inventory visibility, order synchronization, and customer engagement workflows.
Industry & Platform
Client: Zakeke
Industry: SaaS / 3D Product Customizationt
Platform: Salesforce Commerce Cloud (SFRA), Zakeke 3D Configurator
Location: https://www.zakeke.com/
Project Goals
- Deliver seamless 3D customization & personalization on storefronts
- Enable merchants to track patch product inventory within SFCC
- Automate order synchronization with Zakeke’s cloud platform
- Enhance customer engagement with Meta and other marketing tools
- Maintain Salesforce best practices with a cartridge-based integration
Key Challenges & Comprehensive Solutions
Key Challenges Faced
- No inventory tracking for patch products (e.g., bag patches, apparel add-ons), causing stock mismatches.
- Limited merchant visibility into customization details, making it difficult to manage personalized orders.
- Risk of order sync failures with Zakeke, leading to missed or delayed updates.
- Customer experience interruptions if Zakeke service went down, disrupting the shopping flow and checkout process.
- Marketing engagement gaps with customized products prevented accurate tracking of customer behavior and conversion performance.
Solutions Provided
- Implemented Patch Product Tracking Service, syncing stock changes automatically when customized items are ordered
- Extended SFCC system objects & added a custom object (zakOrderNotifications) for storing customization metadata
- Configured ZakekeNotification custom job in Business Manager to ensure recurring, reliable notifications
- Added graceful fallback UX so users can return to PDP/cart anytime
- Integrated Meta Conversion API, GTM, and GA4 for tracking customized-product engagement & conversions
Storefront Enhancements
Transforming the User Experience
3D Configurator & Customizer
Customers can personalize products in real-time, adjusting colors, images, and text with live previews.
Patch Product Visibility
Merchants can choose to display or hide patch products in checkout flows.
Order Synchronization
Customization IDs, previews, and composition details now flow directly into SFCC orders.
Fallback UX
Customers can always return to the storefront cart without losing progress.
API Integrations & Marketing Stack Setup
Backend Powering Frontend Excellence
Zakeke Web API + SFCC OCAPI
For product data sync, customization rules, and order notifications.
Custom SFCC Cartridges
(int_zakeke_core, int_zakeke_sfra, bm_zakeke) with no core code modifications.
Patch Product Tracking
Automatic inventory reduction when customized patches are ordered.
Meta & Marketing Integrations
Meta Conversion API, Google Analytics, Google Tag Manager, and custom event tracking for better attribution of customized product sales.
Technologies Used
Salesforce Commerce Cloud
SFRA 6.0.0, Compatibility 21.2
Zakeke 3D Configurator
3D Configurator / Customizer
Cartridges
int_zakeke_core, int_zakeke_sfra, bm_zakeke
OCAPI & Web API Integration
Open Commerce API, Web API
Marketing Stack:
Meta Conversion API, Google Tag Manager, Google Analytics 4
Project Management & DevOps:
Bitbucket, CI/CD Pipelines, Jira
BusinessManagerEnhancements
Transforming the User Experience
Zakeke Preferences
Enable/disable configurator, patch visibility, and stock tracking.
Order Details
Customization ID, price adjustments, and patch details displayed directly in order records.
Custom Objects
zakOrderNotifications for monitoring job status (ADDED, OK, ERROR) with 120-day retention.
Job Scheduling
Automated ZakekeNotification job runs every 30 minutes for order sync.
Quantifiable Results & Impact
| Benefit | How It Was Achieved | Impact Area |
|---|---|---|
| Operational Efficiency | Automated stock tracking eliminated manual reconciliation of customized products. | Efficiency |
| Conversion Growth | Personalized 3D experiences boosted engagement and add-to-cart rates. | Growth |
| Resilient Integration | 100% cartridge-based, following SFCC best practices, ensuring smooth upgrades. | Integration |
| Improved Marketing ROI | Meta Conversion API and GTM enabled attribution for customized-product journeys. | Marketing |
Unique Project Features
Patch Product Tracking Service
Inventory accuracy for custom product components
Recurring Order Sync Job
Automated Zakeke → SFCC order integration
3D Configurator & Customizer Modes
Real-time immersive personalization
Meta Conversion API Integration
Conversion tracking for customized-product flows
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