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CV Sciences – Full-Stack eCommerce Optimization
CV Sciences partnered with us to modernize their digital commerce and CRM ecosystem, enhancing subscription management, streamlining payment flows, ensuring compliance, and delivering scalable solutions across SFCC and SFDC.
Project Overview
About CV Sciences
CV Sciences, a leading provider of CBD wellness products, partnered with us to modernize their digital commerce platform and CRM ecosystem. The project focused on improving subscription management, optimizing payment flows, ensuring compliance, and building scalable solutions across Salesforce Commerce Cloud (SFCC) and Salesforce CRM (SFDC).
Industry & Platform
Client: CV Sciences
Industry: Health & Wellness / CBD Products
Platform: Salesforce Commerce Cloud (SFCC), Salesforce CRM (SFDC)
Location: http://cvsciences.com/
Project Goals
- Enhance subscription flexibility and automation
- Optimize payment systems with secure integrations.
- Build compliance-ready features (ADA, fraud prevention, age verification)
- Improve site speed, user experience, and multi-locale support.
- Improve site speed, user experience, and multi-locale support.
Key Challenges & Comprehensive Solutions
Key Challenges Faced
- An Autoship subscription system that had been under development for 6+ months but was still non-functional.
- Multiple checkout/payment system issues.
- No fraud detection integration and Risk of fraudulent transactions
- Conversion drop due to incomplete GTM setup and lack of Meta Conversions API.
- Fragmented user journey and missing functionality on the storefront.
- Customer engagement gaps
- Performance bottlenecks
- Lack of accessibility (ADA compliance), limiting usability.
Solutions Provided
- Built an automated subscription order module with options to edit or reschedule orders
- Integrated Cybersource & Sizzle payments
- Deployed NoFraud integration and Age Verification system
- Implemented Klaviyo, Meta Conversion API, Google Tag Manager, Google Analytics, and 3rd-party pixels
- Designed custom menus, page designer with modular components, and locale-based popups
- Integrated Yotpo Reviews & Loyalty Program
- Optimized scripts, CSS, pipelines, achieving significant speed improvements
- Made website fully ADA compliant
Storefront Enhancements
Transforming the User Experience
Flexible Subscriptions
Editable & reschedulable automated subscription orders
Custom Menus & Page Designer
Multiple reusable components for marketing agility
Localized Experiences
Locale-based custom popups for better targeting
Yotpo Loyalty & Reviews
Enhanced customer trust and retention.
API Integrations & Marketing Stack Setup
Backend Powering Frontend Excellence
Cybersource & Sizzle
Multiple secure payment gateways.
NoFraud + Age Verification
Risk mitigation and compliance
Marketing Tech Stack
Klaviyo, Meta Conversion API, GTM, GA, and pixels
Static Sites in Business Manager
Streamlined hosting for content-heavy pages
Technologies Used
Salesforce Commerce Cloud (SFCC)
Salesforce CRM (SFDC)
Bitbucket + CI/CD Pipelines
Jira & Confluence (Project Management)
Microsoft Teams (Collaboration)
Node.js, ECMAScript 6, ISML
Klaviyo, Yotpo, Cybersource, Sizzle, NoFraud
SFDC CRM Enhancements
Transforming the User Experience
Custom B2B Promotions
Tailored discounts for wholesale buyers.
Advanced Reporting
Custom Salesforce reports for insights.
Payment Initiations & Refund Logic
Including manager approvals.
Autoship Management
Seamless integration with SFCC.
Login-as-Customer
For support reps handling client issues.
Email Updates
Improved transactional & promotional email flows.
Upgraded Cybersource
Migration to latest payment version.
Quantifiable Results & Impact
| Title | Description | Category |
|---|---|---|
| Performance Boost | Faster site load times after script & pipeline optimization | Performance |
| Security & Compliance | Fraud prevention, ADA compliance, and verified checkout flows | Security |
| Revenue Growth | Improved subscription retention and repeat purchase rate | Revenue |
| Marketing ROI | Better attribution via Meta Conversion API, GTM, and GA | Marketing |
Unique Project Features
Multi-Locale Popups
Regional personalization at scale
Reusable Page Designer Components
Faster campaign launches
End-to-End Autoship Flow
Covering SFCC + SFDC
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